My email inbox is in a sorry state. Every day I get hundreds of promotional emails, each begging me to increase their open rate by teasing me with intriguing subject lines. I’ve gotten pretty good at ignoring them (as I’m sure many of us have), but there is one subject line that cuts through all the noise. When Proper Cloth sends out an email about “Our Heaviest Shirts Yet,” you’d better believe that I’ll be boosting their conversion rate. […]
A Shirt So Nice I Bought It Twice – Proper Cloth Washed Denim
A few years back I confessed my growing interest in Western-inspired clothing, and it’s safe to say that my affinity toward the style hasn’t decreased since then. My first foray into this aesthetic was with a denim shirt from Proper Cloth – I ended up wearing this shirt so much that I thought that it might make sense to get another one as a backup. […]
Someday My Prints Will Come
I’ve been thinking about printed shirts a lot lately. And I know I’m not the only one – it’s that time of year where every publication is praising the merits of a “fun” printed shirt, and now I’m one of them. It’s taken me a while to come around on this style since I tend to dress fairly conservatively, but even I can admit to the utility of having a casual, whimsical shirt that adds a bit to the enjoyment of dressing seasonally. […]
Buying Guide: The Wild West(ern shirt)
Perhaps it’s because I just got back from a week in Montana, or possibly because I haven’t been getting dressed up much lately, but I’ve developed a hankering for denim and chambray shirts. Not the kind that you wear under a blazer – I’ve got those – but something deeply casual, well-worn, and with a bit of an “Old West” vibe.
A New Usual: the Proper Cloth Roma Spread Collar
I’ve been out of college and in the working world for a few years now, and I’ve found that the dress shirts I got when I first started are beginning to get a bit old. They still work in a pinch, but the collars are a little frayed and the colors are a bit washed […]
Tucked, Untucked, and the Myth of the Perfect Shirt Length
I’ve seen many deceptive things written by clothing retailers, and quite a few of them involve the word ‘perfect’. There are many common claims of perfection – the perfect fit, the perfect material, the perfect replica, and so on. Today I’d like to discuss one in particular – the “perfect shirt length.” The idea here […]
The In-Between Wardrobe, Part I: The Shirt
The “In-Between Wardrobe” is a series of articles aimed at helping men find items that will play a versatile role in their closet. It is written with the idea that most men don’t wear extremely formal or casual clothing on a regular basis; they usually need items that are somewhere in the middle. See all […]
A Closer Look: Proper Cloth Dress Shirts
If you’ve been reading this blog for a while then you have probably seen me wear Proper Cloth shirts on many occasions; just browse through these old posts if you need a refresher. The online custom shirtmaking scene has become very crowded in the past couple of years, but Proper Cloth continues to be the one I […]
The Search for the Perfect Breton
Over the years there have been a few items that I have attempted to add to my wardrobe, only to be thwarted by unexpected problems. In these cases, I have spent hours trying to find the perfect item, only to discover issues with fit, style, or material. It is a frustrating experience and one that […]
Out & About: Proper Cloth Showroom
In a brief moment of serendipity last month, I happened to come across the Proper Cloth headquarters by pure accident; they were located right next to the Meermin trunk show and I stumbled in by chance on my way out. Needless to say, I took full advantage of the opportunity and had a quick look around. […]