Lost Monarch Sweaters Have Returned—A Thanksgiving Surprise

lost monarch donegal sweater

Remember that time when I launched my own brand with a few friends? Back before we all knew what coronavirus was, or what 9% inflation felt like? Back before the tech bubble imploded and international supply chains exploded? I certainly remember, and I’m guessing some of you do too. I think it would be fair to say that things didn’t go according to plan, and nor did the continuous onslaught of “unprecedented times” create a good environment for launching a side hustle. But be that as it may, I never stopped tinkering around and I am happy to announce that I have an update. And it only took three years! […]

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Now Available – Lost Monarch Knitwear

lost monarch donegal sweater

If you’ve been following my antics on Instagram you already know what I’ve been excited about this past week – a new shipment of knitwear. Close to a year ago I mentioned that I was working on my own brand; the project has been through plenty of ups and downs since then and has become more of a side project than a full-time gig, but I’m still putting quite a bit of time into creating new products. […]

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Buying Guide: Shetland Sweaters

shetland sweater buying guide

Well, it’s that time of year again – when San Francisco enters its second summer while the rest of the Northern Hemisphere gets our their scarves and pumpkin carving kits. My body and soul are already deep in autumn, though, as I sit in my apartment with a bad cold making chicken soup for myself. So even though the weather is against me, my thoughts have turned to fall and one of my favorite fall pieces – Shetland sweaters. […]

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