From Squalor to Baller

“Direct to Consumer” companies are everywhere these days. Some are more effective than others when it comes to actually executing on this ideal – often it’s just marketing fluff – but the concept has become commonplace. By “cutting out the middleman,” many young brands are working to offer more competitive pricing than their more traditional competitors. But as common as these companies are, it’s not often that an established brand pivots to this model. That’s exactly what happened earlier this year when Private White V.C. (one of my favorite clothing companies) decided to change its business entirely. […]