San Francisco Professionals, Part II: the Trainer

Of all the industries out there, health and fitness are perhaps the most saturated with marketing fluff – fad diets, “as seen on TV” exercise machines, trendy “boot camp” classes, and so on. It’s astounding that so much noise exists in this industry, because the secrets to success are well-known – a good diet and frequent physical activity will get most people where they want to go. Nonetheless, we continue to surround ourselves with over-marketed fluff, perhaps to convince us that we’re doing more than we are, or maybe because making something complicated makes it easier to feel like we’re good at it. Regardless of the reason, all this noise makes finding good fitness expertise for a good price very difficult. […]

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San Francisco Professionals, Part I: the Barber

1512 barbershop

One of my favorite aspects of living in a large city like San Francisco has been carving out my little micro-city within it – finding the places that I return to time and again, and getting to know the people that work there. It has a way of making a large, dense city feel much smaller, and I’ve loved forming relationships with many of the talented people here. […]

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