Of all the industries out there, health and fitness are perhaps the most saturated with marketing fluff – fad diets, “as seen on TV” exercise machines, trendy “boot camp” classes, and so on. It’s astounding that so much noise exists in this industry, because the secrets to success are well-known – a good diet and frequent physical activity will get most people where they want to go. Nonetheless, we continue to surround ourselves with over-marketed fluff, perhaps to convince us that we’re doing more than we are, or maybe because making something complicated makes it easier to feel like we’re good at it. Regardless of the reason, all this noise makes finding good fitness expertise for a good price very difficult. […]
San Francisco Professionals, Part II: the Trainer
