The middle of the market is a tough place to be in retail. There will always be an appetite for the cheapest product possible, and the luxury consumer will remain loyal to their favorites. But brands and retailers that attempt to offer something that’s both good and accessible often end up getting squeezed. We’ve seen this story many times – J. Crew’s chapter 11, Rugby Ralph Lauren being taken from us too soon, Brooks Brothers’ 200-year legacy ending in bankruptcy – the world of menswear has exploded in the past fifteen years, but with even with this growth many mid-market retailers have struggled to survive. However, there is one brand that seems to be flourishing in this challenging space – Todd Snyder. And as luck would have it, they just opened up two new stores on the West Coast. […]
Todd Snyder Comes to California
