Meermin’s Expanding Empire

Earlier this month I was able to catch up with the Meermin team when they conveniently hosted a trunk show in Amsterdam, just a few blocks from where I was staying. The brand has perhaps not received as much chatter as they did a few years ago when they were new to the market, but they’re still doing what they do best – making attractive, well-made shoes and selling them at a pricepoint that nobody can touch.

There are several interesting developments happening over at the Meermin HQ, the biggest news being the recently announced store in NYC. This is big for a few reasons – first, it gives Americans (or anyone in the neighborhood of New York) a place to see and try on products in person. Perhaps even better, though, is that US returns will ship to the new store rather than to Spain. This means that returning items that don’t fit via mail will get significantly easier. The biggest issue with Meermin has generally been the risk associated with buying a product sight-unseen without a simple way to return them. With the new store, this process will get much easier for one of their biggest demographics.

Another interesting development is the introduction of Meermin’s new Rois last (shown in the header image and below). The last is similar to the existing Hiro and Olfe, with some very subtle refinements that give it a sleek, formal look. I found it to fit similar to the Hiro and Olfe, but prefer it visually over the others. It reminds me a bit of the Alfred Sargent 109 and Edward Green 82, both of which I think are some of the best oxford lasts on the market.

Meermin also has a selection of small leather goods available now, and this range will be expending in the coming months to include other items like bags. All in all, it sounds like there’s a lot going on at Meermin these days and it’s giving Americans much to be excited about.

With all that said, here are some snaps from the recent event. Also note that more trunk shows are on the horizon, too – the next will be in Paris in early 2018.  

Double monks on the Elton last in dark oak – a striking resemblance to the Edward Green Westminster, but only an eighth of the price. 

A comparison of monk styles on two lasts – Hiro (L), and Elton (R)

Two boots in two suedes – dark brown Jodphur and snuff chelsea. 

An adelaide oxford on the Elton last – reminiscent of the Gaziano & Girling St. James

Shearling-lined boots for the coldest of winters.