San Francisco has always been a hub for denim and workwear, and once every year that history is celebrated in a series of events called Denimbruin. I attended a Denimbruin party at the Levi’s HQ last year and had such a great time that I made sure to get involved this year as well. It is certainly a strong deviation from the blazer-and-tie events I gravitate towards, but the people at these events are extremely passionate about their style and also know how to throw a great party.
This time I attended the Saturday evening event hosted by AB Fits, one of the best stores in San Francisco. Howard Gee – the man that founded AB Fits decades ago – has been a pioneer in the denim scene and has brought many exceptional brands into his store over the years. Many brands were present at this event, including Blue Blanket Jeans, Good Wear Leather, UBi – IND denim, and more. Big thanks to AB Fits and all the others involved for putting together a great event!